Maximize opportunities, minimize risks
Your company’s success depends on the strength of your customer relationships. The more efficient your business contacts are, the more successful you are. As we acquire potentially strong, high-value customers, we build the basis for further growth.
From the very beginning, we identify the potential of customer relationships for you. High-risk customers must be located and handled in a way that reflects their liquidity. High-potential customers must be cultivated through the creation of an intrinsically valuable relationship and turned into long-term clients through the use of up- and cross-selling.
The Data area of expertise stands for successful full service. We support both marketing and risk-oriented decisions throughout the customer life cycle. We do this by providing target-group and credit-history data in combination with analysis services that include the development of scorecards and the automation of customer-management processes.
In this manner, you will profit from comprehensive, holistic services for customer acquisition and customer loyalty delivered from just one source.
Learn more about our other areas of expertise: customer relationship management, finance, supply chain management, customer care, mail and IT.
- Target-group data
- From 37 million consumer addresses in Germany, we will select groups of people who represent potential customers for your services or products.
- Data Care
- We will handle the compilation, processing and maintenance of your address lists.
- Data Mining
- Using statistical-mathematic methods, we will analyze your database and forecast the future buying behavior of your customers.
- Risk and returns scoring
- Using your internal and external data, we will evaluate the business potential and risks of your customers or possible customers.
- Campaign management
- We will manage your marketing campaign and handle the planning, launch and analysis of your activities.
- Credit-history check
- We will be glad to review the credit history of potential and current customers, and identify high-risk business relationships. This service will enable you to avoid and address such relationships in an appropriate manner.
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